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Kraft Peanut Butter launches AI-powered activation | Grocery Business

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
22-Nov-23

Kraft Peanut Butter has launched marketing activation, powered by AI, which allows users to use mobile devices to scan the scraping marks at the bottom of nearly empty jars of peanut butter, similar to a QR code, to get a free jar of Kraft Peanut Butter delivered that same day through Skip Express Lane.

http://www.grocerybusiness.ca/news/kraft-peanut-butter-launches-ai-powered-activation
 

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